Brand Identity for Palete

Brand Identity for Palate

Palate is a small private business that takes great care in preparing every dessert with love and attention to detail. The brand identity is centered around the cloud, which symbolizes the lightness and airiness of the desserts. The unique graphic element, along with the sans-serif font, effectively conveys the brand’s distinctiveness. The soft blue color is used to represent the brand’s commitment to using pure and natural ingredients in their products.

Organic transactions increased


Organic conversion rate improved


Increase new users from organic traffic



Palate Desserts’ logo prominently features a cloud as its central graphic element. This cloud symbolizes the ethereal, light, and airy nature of the desserts that the brand is renowned for. It encapsulates the essence of heavenly, delectable treats that leave customers craving for more.

The brand utilizes a clean and contemporary sans-serif font for its visual identity. This choice in typography aligns with Palate’s modern and sophisticated image, reinforcing its commitment to delivering desserts that are both elegant and delicious.

A soft and inviting shade of blue is the primary color in Palate Desserts’ visual identity. This serene blue hue is carefully chosen to convey the brand’s dedication to using only the purest and most natural ingredients in their dessert creations. It invokes a sense of trust and purity, assuring customers of the brand’s quality.

Services Used:

Business impact

Since partnering with Blupixel, Palete has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Palete has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:

Esteemed digital marketing solutions

As part of our partnership, Palete has the advantage of having a dedicated Blupixel account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Palete has expressed their satisfaction with our collaboration, saying,

“Blupixel has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Bupixel, we can accomplish so much more.”

For Palete, we put together a robust digital strategy that includes:

+70 %

Increase in Footfall

236 %

Increase in website sessions

131 %

Increase in online delivery orders