Brand Development for Mana Yerba Mate
Looking to enhance their online presence through website development and boost their SEO performance, Mana enlisted the help of Blupixel. Our team worked closely with this top-tier B2C brand to develop and implement a comprehensive online strategy & design resulting in significant revenue growth.
The challenge
Mana produces and markets Yerba Mate cans. Yerba Mate is an organic, natural, and health-beneficial energizing drink, with most brands in the market focusing solely on this aspect. However, Mana aimed to approach it differently by emphasizing the “Energy Boost” aspect, using vibrant colors, bold animations, and playful interactions. For the website, it was essential to strike the right balance between the fun and functional aspects. One could say that we aimed for a “funtional” website. The homepage serves both as a gateway to purchase the various flavors of the brand and as a platform to educate the public about the often-overlooked benefits of Yerba Mate. All of this is presented in a colorful and dynamic graphic environment that embodies Mana’s unique style, where each flavor has its own distinct graphical world and color palette.
Services Used:
- Social Media Marketing, Website Development, Custom Animation & Branding
STRENGTH IN NUMBERS
Business impact
Since partnering with Blupixel, Mana has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Mana has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As part of our partnership, Mana has the advantage of having a dedicated Blupixel account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Mana has expressed their satisfaction with our collaboration, saying,
“Blupixel has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Bupixel, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
