hi! Hola!

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Umami Patisserie opened its door to Lahore in October 2021. The concept behind Umami is to achieve Umami(Essence of deliciousness) in each of their product by blending sweet, salt, sour and bitter. They offer everything from donuts to tarts at very economical rates. By forging a partnership with us, we started breaking ground at a phenomenal rate.

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Branding & Identity

Logo Design

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. The Logo Symbol is a delightful, handcrafted capital M and U with U slightly shorter in size than M placed in inside M in a symmetrical manner. This symbol is combined with Umami Patisserie written beneath it. A logo builds the foundation for any brand is apparently first thing to be noticed creating a positive visual impact towards brand’s image. Hence a logo could make or break a brand and we at Blu are highly conscious about this. 

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“With our magnificent design services, we highlighted and created many eye-catching designs, both for sponsored ads and organic posts. Our strategic social media campaign was designed to develop a deep connection with the consumers in order for them to become regular customers. Our PR/Influencer marketing ensured that our brand’s voice reached its targeted audience. We set up specific, measurable, attainable, relevant & time bound goals in order to get ROI for our client.

With our targeted digital marketing efforts, we elevated Umami as a fine, one of its kind patisseries with firm position in a competitive market.

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