Case Study – Mana Yerba – Website Development for an energy drink startup

Brand Development for Mana Yerba Mate

Looking to enhance their online presence through website development and boost their SEO performance, Mana enlisted the help of Blupixel. Our team worked closely with this top-tier B2C brand to develop and implement a comprehensive online strategy & design resulting in significant revenue growth.

The challenge

Mana produces and markets Yerba Mate cans. Yerba Mate is an organic, natural, and health-beneficial energizing drink, with most brands in the market focusing solely on this aspect. However, Mana aimed to approach it differently by emphasizing the “Energy Boost” aspect, using vibrant colors, bold animations, and playful interactions. For the website, it was essential to strike the right balance between the fun and functional aspects. One could say that we aimed for a “funtional” website. The homepage serves both as a gateway to purchase the various flavors of the brand and as a platform to educate the public about the often-overlooked benefits of Yerba Mate. All of this is presented in a colorful and dynamic graphic environment that embodies Mana’s unique style, where each flavor has its own distinct graphical world and color palette.

Services Used:
STRENGTH IN NUMBERS

Business impact

Since partnering with Blupixel, Mana has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Mana has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, Mana has the advantage of having a dedicated Blupixel account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Mana has expressed their satisfaction with our collaboration, saying,

“Blupixel has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Bupixel, we can accomplish so much more.”

For Mana, we put together a robust digital strategy that includes:

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions

Blupixel Digital Marketing Agency in Pakistan takes pride in its extensive repertoire of services, meticulously crafted to meet the diverse and ever-evolving needs of businesses across the digital landscape. When you partner with Blupixel, you gain access to a comprehensive suite of offerings, each designed to propel your online presence and drive your business forward. Let’s explore these services in greater detail:

1. Search Engine Optimization (SEO):

As a best digital marketing agency in Pakistan Blupixel’s SEO expertise is at the heart of their services. They employ a strategic approach that involves in-depth keyword research, on-page optimization, off-page strategies, and regular performance tracking. By harnessing the power of SEO, your website can secure higher rankings on search engine results pages, ultimately leading to increased organic traffic and enhanced visibility among your target audience.

2. Pay-Per-Click Advertising (PPC):

In the competitive world of digital marketing, PPC campaigns can be a game-changer. As a best digital marketing agency in Pakistan Blupixel excels at crafting and managing these campaigns, ensuring that your ads are seen by the right people at the right time. This means you’ll attract a highly targeted audience and can even achieve a top spot on search engine results pages through paid advertising.

3. Social Media Marketing:

Social media is a vital component of any successful digital marketing strategy, and as a best digital marketing agency in Pakistan Blupixel knows how to leverage it to your advantage. They’ll help you build a robust social media presence, engaging your audience across platforms and creating brand loyalty. Through strategic content and campaigns, you’ll see an uptick in your social media engagement and reach.

4. Content Marketing:

Content is king in the digital realm, and Blupixel understands its significance. Their content marketing services are geared towards creating compelling and informative content that resonates with your audience. Whether it’s blog posts, articles, or other forms of content, Blupixel ensures that your message is not only heard but also drives engagement and conversions.

5. Email Marketing:

As a best digital marketing agency in Pakistan Blupixel’s email marketing campaigns are designed to nurture customer relationships, increase brand loyalty, and drive conversions. They employ targeted and personalized email strategies to keep your audience engaged and informed. Expect to see measurable results as your email campaigns deliver a high return on investment.

6. Web Design and Development:

Your website is often the first point of contact with your audience, and it needs to make a lasting impression. Blupixel’s web design and development team creates visually stunning, user-friendly websites that reflect your brand’s identity and message. Their websites are not just aesthetically pleasing but also optimized for performance and functionality.

7. Analytics and Reporting:

Blupixel believes in transparency and accountability. They provide comprehensive analytics and reporting services, allowing you to track the performance of your digital marketing campaigns. These insights enable data-driven decision-making, helping you refine your strategies for even greater success.

In summary, Blupixel Digital Marketing service offers a holistic approach to digital marketing. They provide the tools and expertise needed to enhance your online presence, attract a targeted audience, and achieve your business goals. Whether you’re a startup or an established enterprise, Blupixel’s diverse range of services can be tailored to meet your specific needs, ensuring that your digital marketing endeavors are not just successful but also highly impactful.

Blupixel Digital Marketing service is committed to tailoring their wide-ranging services to not just meet your business needs but to exceed them. When you engage with Blupixel, you’re embarking on a journey that’s designed to enhance every facet of your online presence, ultimately driving traffic and boosting conversions. Here’s a closer look at how they do it:

1. Improve your website’s search engine rankings:

At the core of Blupixel’s strategy is the goal of elevating your website’s visibility on search engine results pages (SERPs). Their seasoned team employs meticulous keyword research, on-page optimization, and off-page strategies to ensure your website ranks higher. This means your potential customers are more likely to find you when they search for related products or services.

2. Attract a targeted audience through PPC campaigns:

Pay-Per-Click (PPC) advertising is a powerful tool, and Blupixel knows how to wield it effectively. They create and manage PPC campaigns that are finely tuned to attract a precisely targeted audience. This means you’re not just drawing random clicks but engaging with individuals who are genuinely interested in what you offer, potentially leading to higher conversion rates.

3. Build a strong social media presence:

Social media is where many of your potential customers spend their time. Blupixel recognizes this and excels in building and nurturing a robust social media presence for your brand. They craft content and campaigns that resonate with your audience, foster brand loyalty, and create a sense of community around your brand.

4. Create compelling content to engage your audience:

Content is the lifeblood of digital marketing, and Blupixel’s content marketing services are designed to captivate your audience. They produce content that not only informs but also entertains and engages. Whether it’s blog posts, articles, or other forms of content, Blupixel ensures that your message stands out in a crowded digital landscape.

5. Establish effective email marketing campaigns:

Email marketing remains a highly effective way to connect with your audience, and Blupixel capitalizes on this. Their targeted and personalized email campaigns are crafted to keep your audience engaged and informed. Expect to see increased open rates, click-through rates, and, most importantly, conversions.

6. Enhance your website’s design and functionality:

Your website is often the first point of contact with potential customers, and it needs to make a lasting impression. Blupixel’s web design and development team create visually stunning websites that not only look good but also function seamlessly. A well-designed website not only attracts but also retains visitors, potentially leading to increased conversions.

7. Gain valuable insights through analytics:

In the ever-changing landscape of digital marketing, data is gold. Blupixel believes in the power of analytics and provides comprehensive reporting. These insights allow you to make data-driven decisions, refine your strategies, and ensure that every aspect of your digital marketing efforts is optimized for success.

In conclusion, Blupixel Digital Marketing service is your dedicated partner in enhancing your online presence, driving targeted traffic, and increasing conversions. Their holistic approach covers every essential aspect of digital marketing, ensuring that your brand not only thrives but also excels in the digital realm. Whether you’re a newcomer or a seasoned player in your industry, Blupixel’s services are tailored to your unique needs, promising not just success but excellence.

Indeed, Blupixel Digital Marketing service is committed to inclusivity and versatility when it comes to their clientele. They understand that businesses come in all shapes and sizes, and as such, they have crafted a flexible approach that caters to the unique requirements and budget constraints of small businesses, ensuring that everyone, regardless of their scale, can reap the benefits of their expertise.

1. Customized Solutions:

Blupixel’s approach is anything but one-size-fits-all. For small businesses, they recognize the importance of tailoring their services to align perfectly with the specific challenges and goals of each client. This means that when you engage with Blupixel, you can expect a personalized strategy that is designed to address your individual needs.

2. Budget-Friendly Solutions:

Small businesses often operate on tighter budgets, and Blupixel is well aware of this reality. They have a knack for devising cost-effective solutions that maximize the impact of your digital marketing efforts without breaking the bank. Their aim is to provide access to high-quality services that small businesses can afford.

3. Expertise at Your Disposal:

Regardless of your business size, when you partner with Blupixel, you gain access to a team of seasoned experts who are passionate about helping you succeed. Their expertise is not reserved for larger enterprises; it’s available to empower small businesses and startups as well.

4. Comprehensive Support:

Small businesses may have unique challenges, and Blupixel is equipped to address them comprehensively. Whether it’s building an online presence from scratch, optimizing a limited budget, or navigating the intricacies of a niche market, they have the experience and knowledge to guide you effectively.

5. Growth Opportunities:

Blupixel’s commitment to small businesses extends beyond the immediate goals. They view their partnership as an investment in your growth. By providing tailored solutions that fit your budget, they create opportunities for your small business to expand its reach, attract more customers, and compete effectively in the digital landscape.

Blupixel Digital Marketing service has earned its reputation for success through a combination of key strengths and principles that define their approach to digital marketing. These foundational elements are the pillars upon which their achievements stand:

1. Data-Driven Approach:

At the core of Blupixel’s success is their unwavering commitment to data-driven decision-making. They understand that in the world of digital marketing, insights derived from data are invaluable. Blupixel meticulously collects and analyzes data to inform every aspect of their strategies. This approach ensures that your digital marketing efforts are not based on guesswork but on concrete, evidence-backed insights, leading to more effective campaigns and higher ROI.

2. Customized Strategies:

Blupixel firmly believes that every business is unique, with its own set of challenges, goals, and target audience. Their success lies in their ability to craft tailored strategies that align perfectly with your specific needs. When you engage with Blupixel, you’re not getting a cookie-cutter approach; you’re getting a bespoke strategy designed to address your individual requirements and maximize your results.

3. Experienced Team:

Behind Blupixel’s accomplishments stands a team of seasoned experts who bring a wealth of knowledge and experience to the table. They are not just skilled professionals but passionate individuals who are dedicated to helping your business thrive. Blupixel’s team is at the forefront of industry trends and innovations, ensuring that you benefit from the latest insights and best practices.

4. Proven Track Record:

Blupixel’s success is not just a promise; it’s a track record of delivering exceptional results. Their portfolio is a testament to their ability to help businesses achieve their digital marketing goals. They have consistently demonstrated their prowess in boosting online visibility, driving traffic, and increasing conversions, earning the trust and loyalty of their clients along the way.

5. Continuous Adaptation to Industry Changes:

The digital marketing landscape is dynamic, with trends and technologies constantly evolving. Blupixel’s ability to adapt to these changes is a critical factor in their success. They stay ahead of the curve by continuously researching, learning, and implementing new strategies and tools. This ensures that your campaigns are always up-to-date and in sync with the latest industry trends, giving you a competitive edge.